In the words of Tony
Robbins, “The only limit to your impact is the is your imagination and commitment.”
And this book really sucked me into another world! A burn rate is Burn Rate is
the cash drain of a startup company. The book mentioned his own dot.com to
dot.bomb experience back in 1997. It was funny how his lack of interest in the stock
market suddenly took a 180 degree turn once startups and even ‘Wired’, a famous
magazine with operations company took a hit. As mentioned in the book, “This
was a revolution, because now computing would involve everybody, not just
scientists, engineers, and accountants.” It was an extensive process for the
Wolff to change his way of thinking. Even
living in New York City, the center of all these new technologies, he found the
metropolis was lacking individuals proficient with how to use the internet for
proper business purposes without losing everything.
Throughout the book he explains
what he recalls people told him AOL, AT&T, Sports Illustrated, Time Warner,
and IBM. He even goes over how he tried getting in deals with AOL, Magellan,
and Washington Post and the only conclusion to everything was how he had to go
back to his roots of being a journalist. From what I read, it seems like anyone
who was an entrepreneur saw incredible aspects and application for internet
while other usually whined over it. Sometimes while reading I felt a disconnection
from the main character since he tends to make me see and hear him as the
author instead of a writer. He seems
like a wondering soul just trying to find his place in the world and I feel it
parallels how most of us feel when we deem ourselves lost. I really enjoyed
this book since the way he words his speech and description give me an eerie
feeling that opens up a door to the distant past, much further than the 80s or
90s of course.