E.C. - Burn Rate

In the words of Tony Robbins, “The only limit to your impact is the is your imagination and commitment.” And this book really sucked me into another world! A burn rate is Burn Rate is the cash drain of a startup company. The book mentioned his own dot.com to dot.bomb experience back in 1997. It was funny how his lack of interest in the stock market suddenly took a 180 degree turn once startups and even ‘Wired’, a famous magazine with operations company took a hit. As mentioned in the book, “This was a revolution, because now computing would involve everybody, not just scientists, engineers, and accountants.” It was an extensive process for the Wolff to change his way of thinking.  Even living in New York City, the center of all these new technologies, he found the metropolis was lacking individuals proficient with how to use the internet for proper business purposes without losing everything.

Throughout the book he explains what he recalls people told him AOL, AT&T, Sports Illustrated, Time Warner, and IBM. He even goes over how he tried getting in deals with AOL, Magellan, and Washington Post and the only conclusion to everything was how he had to go back to his roots of being a journalist. From what I read, it seems like anyone who was an entrepreneur saw incredible aspects and application for internet while other usually whined over it. Sometimes while reading I felt a disconnection from the main character since he tends to make me see and hear him as the author instead of a writer.  He seems like a wondering soul just trying to find his place in the world and I feel it parallels how most of us feel when we deem ourselves lost. I really enjoyed this book since the way he words his speech and description give me an eerie feeling that opens up a door to the distant past, much further than the 80s or 90s of course.